Dealers Not Budging on MSRP

I've seen a few threads on this and thought....maybe they are thinking if you are buying a truck in this economy you really want one or need one, and they figure F-it. Lets just sell at msrp...we are not getting anyone buying trucks who really don't need them or can't afford them in this economy so lets make what money we can on the people who will but them no matter what the price cause they really need one or really want one and will pay...thoughts?

 

Maybe they figure with the internet age and the recent string of TSBs, including spring replacements and the like, they need to stick closer to the MSRP to maintain more in line with the profit margin they were accustomed to.

TRUTHFULLY, look at what the Japanese currency has done in respect to the dollar and i think your question will be answered.

 

I agree, good point.

Also since the Big 3 US auto makers took a ride in the mud for a while no one wanted to buy them and demand for Foreign cars went up. Pretty simple supply and demand economics 101.

Back in July when I was looking, sales guy tried to tell me the value of Toyota trucks were going up, I reminded him that we were not talking about rare automobiles and that they are a depreciating asset. Good try buddy, not this time.

 

Honda does the same thing. When we bought my wife's Civic, the msrp was not even open to discussion. Now that I think about it though, we bought it when gas was over $4 a gallon. We're lucky we didn't pay over msrp.

 

Not here. I bought my 2010 DC for $500 under dealer invoice two weeks ago today.

However, I got a copy of the dealer invoice before I went to the dealership and paid cash. So, I had some leverage going in.

 

I think they're walking a fine line right now. They may not want to tip their hand on how bad they've been giving things away for the last two years. All the automakers have to ween customers off their incentive addiction. I had two dealers calling me and that's a good sign. If you're not in a rush and you can stall/wait then the ball is always in your court IMO. Otherwise, you persue them they think they got you and you want it bad. So, they won't move. Still they gotta eat so if you're a good lead then you'll hear from them and get your deal.

 

http://www.businessweek.com/globalbiz/content/nov2008/gb2008116_864302.htm

 

Just because profits are down does not mean you have to sell at a higher price, sometimes dealing in larger volumes with lower margins can make up for that difference. However, since Toyota has very low inventory these days I'm thinking they are producing less and trying to protect margins through a better pricing structure. Just makes me wonder how they can convince customers that their cars are worth more....?

 

gee sounds more to me like manufacturer's are upset people wont want to buy a new car every 3 years ....back in the day people actually had their cars for years....than even gave it to their kids

 

Up here in Vancouver, the Toyota dealers sell for full MSRP, no discount, not even 1 penny. They will not budge. All the more reason to buy a new, cheaper Toyota in the USA as far as I'm concerned.

 

Come see me in Hanover, PA and we will deal.

 

Same on the East Coast, Not much movement in price at all, Along with a 1 month wait on a new truck.
As for buying new in the U.S, thats getting tougher also, My friend went to buy a New Tundra in Maine and the dealers said no to Canadians only used

 

I managed to get mine for a little over invoice but that was when the whole recession hit and gas was through the roof. I grabbed my pyrite riiiiight at the perfect time

 

Supply, demand, Quality
How many tacos do you ever see in a used car lot ?????

 

I've noticed these threads as well, but sometimes you have to question negotiating ability of the buyer. When I bought my 08, I bargained with the internet sales department of several dealers and worked them against one another before settling. Sometimes you have to consider the source is all I am saying.

 

I pretty much paid MSRP for mine. I recently saw a used Taco at the dealer I have my service done with about the same mileage as mine, listed for a couple thousand more than I paid new. We were looking for a car for my GF, and the sales guy said he really wanted my truck... of course I told him NO. However, I just negotiated a deal for a new car for the GF, and the dealer claimed they were losing a grand on the deal, which according to the data I could find on Edmunds it sounds legit. It took a lot of work to get that deal, though.

 

i think yall are correct, its all basic supply and demand.

even though 3 weeks ago i payed 500 under invoice plus they gave me 3400 for my trade in (valued at 2300 according to kbb). and that includes the lifetime powertrain warranty. if you do your homework and shop around, you can find the deal you want.

 

I only see them in my Toyota dealer's used lot...

 

i bought my 08 back in may and it was 3000 off msrp, but i havent seen that deal since then.

 

WOW - I have not seen a 4x4 TRD sport for 27k. The ones I have seen list for close to 30k and the best deal is 28k. Where are they selling for that amount? Let us know if you actually work a 24k deal. I will be shocked.