MSRP vs. Invoice

Just walked in on 4/11 to get the oil changed on my wife's '04 sienna; test drove the Super White '08 DBL Cab V6 6 Speed 4wd TRD Sport w/tow pkg. Bought it that night for $600 under invoice. No haggling. I'm guessing they made $400 on the deal, maybe a bit more. I'm sure they made money selling me financing; but they beat my bank by 1.5%.
Bought it at Leith Toyota in Raleigh.

 

Got a new 08' double cab prerunner rugged trail edition with 6 disc cd with steering wheel controls, tow package, locker, and side airbags. Sticker was $28k got it for $22,400 with 4.9 for 60mnths. Was going to buy a frontier but stopped at the toyota dealership and I knew for that price I was going to drive it home.