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Toyota acknowledges mistakes...

Discussion in '2nd Gen. Tacomas (2005-2015)' started by Masada, Feb 9, 2010.

  1. Feb 9, 2010 at 8:01 AM
    #1
    Masada

    Masada [OP] Well-Known Member

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    With all the recent doom and gloom threads about Toyota, I thought i would post this commercial I saw last night. It was nice to see someone take responsibility for their product in an age of finger pointing and blame shifting.

    Video cannot be embedded click here to watch.

    I don't think I have ever seen any other auto manufacturer step up and take responsibility like this.

    I for one applaud Toyota for admitting, publicly, they have some quality control/design issues and are taking steps to rectify the issues.

    While this may not be a perfect fix, it is a step in the right direction that other manufacturers usually don't take this quickly.
     
  2. Feb 9, 2010 at 8:02 AM
    #2
    oldtacomaguy

    oldtacomaguy four forty four

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    Disabled by request, that was fast.
     
  3. Feb 9, 2010 at 8:04 AM
    #3
    mjp2

    mjp2 Living vicariously though myself Moderator

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    Hey, it worked for Microsoft. Their Windows 7 commercials spend a heck of a lot of time bashing Vista and talking about how revolutionary it is that the new operating system actually works.
     
  4. Feb 9, 2010 at 8:04 AM
    #4
    chris4x4

    chris4x4 With sufficient thrust, pigs fly just fine. Moderator

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    Double click on the vid, and it will open, and play in a separate window. :)
     
  5. Feb 9, 2010 at 8:05 AM
    #5
    Masada

    Masada [OP] Well-Known Member

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    Sorry about that...

    it can still be seen here on YouTube

    I should have caught that, as it says so right on the embedded link section...
     
  6. Feb 9, 2010 at 8:06 AM
    #6
    98tacoma27

    98tacoma27 is gooder 'en chicken Moderator

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    I still hold them accountable for ME..................:mad:
     
  7. Feb 9, 2010 at 8:07 AM
    #7
    Fortech

    Fortech Well-Known Member

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    While its nice to see a corporation admit publicly that they have made mistakes and their quality has been compromised in later years, it is what it is - a pluck at the American heart strings to gain market share.
     
  8. Feb 9, 2010 at 8:07 AM
    #8
    oldtacomaguy

    oldtacomaguy four forty four

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    Got it, thanks Chris.
    They've hired a pretty good PR firm, that's a real good start.
     
  9. Feb 9, 2010 at 8:09 AM
    #9
    xJuice

    xJuice My spoon is too Big!

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    I didn't watch the video, but i remember seeing GM do a commercial stating similar things last year.
     
  10. Feb 9, 2010 at 8:20 AM
    #10
    Pster

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  11. Feb 9, 2010 at 8:20 AM
    #11
    Masada

    Masada [OP] Well-Known Member

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    Some people will never be happy until you get a personal apology letter from Toyota. This is a step in the right direction wouldn't you agree? And isn't it better to have them come out and say they have problems rather than sit and say nothing like the rest of the automotive world when the stuff hits the fan?
     
  12. Feb 9, 2010 at 12:35 PM
    #12
    Fortech

    Fortech Well-Known Member

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    Who said I wasn't happy? And I did say it was great to see a modern day corporation admit their mistakes. But get real. The commercial was made to both apologize AND as an attempt to hold their market share. Do you really think their sole intention was to make their current vehicle owners feel warm and cozy, or to try and maintain "face" and market share? Which there is nothing wrong with by the way - as most people gobble it all up. Would you agree?;)

    A far less effective way to handle the situation would be to mail apology letters to ALL affected Toyota owners who are feeling this on the front lines. Instead they wisely spent the money for ALL the population to see, and gain attention to ALL consumers. Don't be naive and think it was a sincere apology only, they are trying to capitalize the best they can on a negative situation. Its all marketing if you remain unbiased and view it objectively.
     
  13. Feb 9, 2010 at 12:41 PM
    #13
    Pster

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    The truth is that Toyota knew about the problems long before they became public. There are numerous politicians they lobbied heavily over the years that have discreetly insulated Toyota from the same degree of scrutiny and criticism aimed at US auto manufacturers. This has nothing to do with actual quality, it has everything to do with perceived quality which is all the marketing people care about. The perceptions people have now of Toyota is that it's corporate culture covered up known problems. It won't destroy Toyota, but it may well narrow or eliminate the $2500 per car "quality variance" it has to US manufacturers.
     
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