What discount on new Tacoma?

Getting ready to pull the trigger on a new Tacoma. This is my first Toyota. What should I expect to get off the sticker. Have bought lots of american cars under dealer invoice in then past, but don't know what to expect on a Toyota? Thanks.

 

Have you looked on Toyota.com to see what special are offered in your area? Check out edmunds.com to see what people are paying in your area as well. It's hard to tell what "you should pay" when you don't include where you live; not to mention every deal is different. Doing research is your best bet, plus talk to several different dealers to get the best price. BTW welcome to TW.